Employees buy WoodenBoat Publications

Matt Murphy

BROOKLIN — Two longtime employees have purchased WoodenBoat Publications. At the stroke of midnight on New Year’s Eve, Matt Murphy, editor of WoodenBoat magazine, and Andrew Breece, publisher of the company’s magazine division, became the company’s new owners. Each of them has acquired 50 percent of the company’s shares. Breece has assumed the role of chief operations officer and Murphy is now chief content officer. 

Breece and Murphy have been involved with wooden boats for most of their lives. Breece, who grew up in Orono, recalls being drawn to the magazine at age 3, “fascinated by the shapes and colors in the photographs inside. By age 7, I was reading it cover to cover.” After graduation from Bates College in 2008, Breece worked as the annual fund coordinator for Mystic Seaport before serving as the development director for the Maine Island Trail Association. He joined WoodenBoat’s staff in 2014, and soon assumed the role of publisher. 

Murphy, who grew up in Salem, Mass., and graduated from Colby College before pursuing a master’s degree at the University of Rhode Island, has sailed and worked on wooden boats since age 10. He worked for Dutch Harbor Boat Yard in Jamestown, R.I., repairing and refinishing wooden boats, before joining the WoodenBoat staff as associate editor in 1992. He succeeded founder Jonathan Wilson as editor in 1994. 

“Jon set an elegant tone and a high standard for WoodenBoat magazine nearly five decades ago.” Murphy said. “Those elements still guide everything we do.” 

Andrew Breece

Wilson founded WoodenBoat magazine in 1974 in a small off-grid cabin in Brooksville. He was a boat builder and repairer at that time, when the trade lacked a good professional journal. So he decided to start one – an unlikely path for a man with no experience in publishing. He soon discovered that the magazine’s subject matter appealed to readers beyond the trade, and it became a best-seller on the newsstand while also developing a loyal subscriber base.  

“I could not possibly have imagined the trajectory of this endeavor,” he said, “when we set forth with a few cartons of magazines at the Newport (R.I.) Sailboat Show in September 1974. But WoodenBoat grew into something far beyond a magazine, and it took on a complex and multidimensional framework that still leaves me in awe.” 

WoodenBoat magazine’s readership grew to over 100,000 over the course of a decade. With the advent of social media and online publishing, the company’s audience has grown even larger and more diverse. 

A fire in an early office location in Brooksville caused WoodenBoat to relocate to Brooklin in 1977, where it eventually re-rooted on a former 61-acre seaside estate. On that rehabilitated property, in 1981, Wilson founded WoodenBoat School, a program that will offer more than 90 courses next summer. The school’s course offerings include boat building, traditional seamanship and related crafts. The business also includes a retail operation that sells books, tools, apparel and boat-related items; book publishing; a show – The WoodenBoat Show – that is held on the grounds of Mystic Seaport Museum in Connecticut each summer; the trade magazine Professional BoatBuilder; and the online publication Small Boats Magazine. 

WoodenBoat’s business enterprises will continue to operate on the Brooklin campus, which Breece and Murphy will lease from Wilson. 

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