TRENTON — The sign outside of the Morris Yachts facility near the airport here changed to a Hinckley Yachts sign earlier this month, as did the electronic sign on Route 3, prompting questions about the future of the Morris brand.
Morris Yachts is headed by Jay Stockmann, who was appointed vice president of Morris and Hunt Yachts in August of last year. The Hinckley Company acquired Rhode Island-based Hunt Yachts in 2013 and Morris Yachts in 2016.
At the time, Hinckley said it planned to continue the Morris boatbuilding operation in Trenton and its service yard in Northeast Harbor under the name of Morris Yachts LLC.
The old Morris production facility and the Hinckley location across Route 3 on Industrial Way will work in tandem, said Pete Saladino, chief marketing officer at Hinckley.
“Some Morris Yachts go through finishing stages at our other shop facility in Trenton,” he said.
A March 5 press release from Hinckley also announced a partnership with Manchester Yacht Group in Manchester, Mass., for yacht sales in the United States.
The Manchester Yacht Group is headed by Don Brophy, who now appears as a salesperson on Morris Yachts’ website. The group will act as sales agents, similar to a car dealership that sells different makes of cars.
Wythe Ingebritson, the other Morris salesperson, said Brophy’s group brings a large network of potential customers. Ingebritson works in a Northeast Harbor sales office.
Cuyler Morris, son of the late Tom Morris, founder of the company, currently serves as a brand ambassador.