Masthead Maine to offer one-stop ad buying

ELLSWORTH — The media companies owned by Maine entrepreneur Reade Brower on announced on Jan. 10 the launch of Masthead Maine, a network that enables media buying across its news and lifestyle products.

Advertising in all products of MaineToday Media, Sun Media Group, Alliance Media Group, Courier Publications, The Ellsworth American and Mount Desert Islander can now be placed via the Masthead Maine network.

The product portfolio includes six daily newspapers, 23 weekly publications serving local communities, websites, lifestyle publications, magazines and events.

“Masthead Maine unifies the state’s largest media network under a strong, singular banner. It represents the strength gained through shared resources, values and principles,” says Brower. “Masthead symbolizes a spirit of leadership, excellence and collaboration, a respect for history and a vision for the future. We look forward to putting our power to work for marketers targeting a Maine audience.”

“While today is the official roll-out of our network, we already have local marketers taking advantage of this new buying channel and placing their advertising across multiple properties” said Lisa DeSisto, CEO of Masthead Maine. “Aligning our titles under this network brand gives our sales teams more tools to create effective marketing programs for local advertisers. It simplifies the media buying process for time-starved local businesses.”

The Masthead Maine brand is being rolled out to advertising customers. It is a business-to-business brand with no changes to the trusted newspaper brands. Masthead Maine will be used in other aspects of the businesses that represent products across the network including commercial printing (Masthead Maine Press) and distribution (Masthead Maine Distribution). Masthead Maine was developed in conjunction with Might & Main, a branding and design firm.

To access the Masthead Maine network to market your business, contact Vince Ciampi, group vice president of sales, at [email protected] or 791-6204, or Chris Crockett, advertising and development manager, The Ellsworth American and Mount Desert Islander, at [email protected] or 667-2576

Masthead Maine’s daily publications include: Central Maine Sunday, Journal Tribune, Kennebec Journal, Maine Sunday Telegram, Morning Sentinel, Portland Press Herald, Sun Journal, Times Record. Weekly publications include: Advertiser Democrat, American Journal, Bethel Citizen, Biddeford Courier, Coastal Journal, The Ellsworth American, Franklin Journal, Kennebunk Post, Lakes Region Weekly, Livermore Falls Advertiser, MaineToday Magazine, the Mount Desert Islander, Penobscot Times, Rangeley Highlander, Rumford Falls Times, Scarborough Leader, South Portland Sentry, The Camden Herald, The Courier-Gazette, The Forecasters, The Republican Journal. Specialty publications include: 95 North, Maine Women Magazine, The Real Estate Books and Travel Maine.

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