TREMONT — The Seal Cove Auto Museum has been recognized for its work in the world of automobile museums with two awards from the National Association of Automobile Museums (NAAM). The “NAAMY” awards were given out at the NAAM annual conference in March.
The museum won the Exhibit NAAMY for the “Selling Lifestyle & Leisure: Art, Advertising, and the Automobile” exhibit; and won the Events & Promotions NAAMY for the annual Brass Club Speakeasy.
The museum also received a nomination in the Events & Promotion category for its Senior Mixer event, which is held each April at the Museum in partnership with Birch Bay Retirement Village, Parker Ridge Retirement Community and Friends in Action.
“Selling Lifestyle and Leisure” chronicles the changes in advertising brought about by the invention of the automobile. Moving from text-based ads that proclaimed the attributes of a product, artists began to create image-based ads that were designed to evoke an emotional response. The exhibit introduces the artists who developed these ads, and the lasting changes they brought about. The cars are paired with advertisements of the time, as well as other ads that help to tell the story of advertising in America. The exhibit will continue through Oct. 2019.
The Brass Club Speakeasy is an event offered by the museum in the winter. Guests dress in 1920s garb and dance to a live brass swing band, play charity blackjack, get silly in a photo booth and enjoy specialty cocktails.
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