BAR HARBOR — Photographer Kelly Mitchell will lead a workshop on how to create product pictures that will engage customers Friday, Feb. 15 at 3 p.m. at Anchorspace Bar Harbor.
Mitchell, a Bar Harbor resident, operates The Limited Lens. While she has a soft spot in her heart for landscapes and seascapes, she has practiced all genres of photography, including portraits and commercial/website work for local businesses.
The workshop will cover the basics of how to create product visuals for online stores without a professional shoot, including how to set up the shot, how to use a smartphone for high-quality photos, basic photo editing using free software and different styles of photography which can be used in online stores.
“E-commerce represents almost 10 percent of retail sales” in the U.S., said Jane Holland of Anchorspace, and that number is expected to continue to grow. “Today’s businesses need to have great product visuals to convert browsers into buyers,” she said.
There will be time for attendees to try out these techniques and take some of their own photos.
Mitchell’s work has appeared in several publications and has been featured in the Acadia National Park Centennial Celebration Then and Now series.
The professional development workshops at Anchorspace Bar Harbor are offered monthly. They are free for Anchorspace members and cost $25 for non-members. Participants receive access to the recorded course after the workshop for additional review.
There also is a networking “happy hour” afterward, encouraging people to not only learn new skills but meet other professionals.